The 8Sustainable Marketing P’s are used in the three Sustainable Marketing steps and form the basis for building a strong and healthy business model. By using te 5 P’s to bridge the gap between business, consumers and society, profit can be realized for all parties.
Resources:the pillars ofthe company 1. Product – good product, with healthy (circular) chain
2. Price – fair market, with healthy margin structure in the chain
3. Positioning – production, logistics and distribution (bricks & clicks)
4. Promotion – transparent communication and targeted promotions
5. Partners – developing partnerships that reinforce each other
Aim:winforconsumers, societyand business 6.People – satisfiedconsumers, users, employees and people involved 7.Planet – anorganizationandchainwith minimalenvironmental impact 8.Profit – ensurecontinuity, achieve business objectives