Sustainable Marketing

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Marketing is the process of bringing a product or service on the market, which adds value for the consumer. Marketing can be seen as a key factor in the organization, which connects the supply chain of products with the consumer in the market. Here the challenge is to excel on properties of the product and to make it known to the specific audience. All the pieces of the puzzle should be covered in the correct position, to create a 1 + 1 = 3 effect. Sustainable Marketing also takes the interest of society and uses the chances for a healthy economy.

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The environment of companies and economy is changing rapidly. We are in a transition to a sustainable world. It is necessary to be careful and efficient with raw materials, resources and people. This requires a different way of thinking and working! Sustainable companies take responsibility on a ecological, economical and social level.
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Paying attention to:
– use of raw materials and product development
targeted work and avoiding unnecessary costs
take care of nature and the environment
the need of the consumers and people involved
trends and innovations
create more partnerships and work together
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